Private label & product launch
Your brand on a product that already sells.
We handle manufacturing and branding of your product so you receive a market-ready item without the heavy lifting. Then our sales team takes it to market.
Programs
Two paths to your own product line.
Fastest to market
White & private label
Start from a product that is already proven in production and make it yours.
- Lower minimums and faster turnaround
- Formulas and designs ready to customize
- Your label, packaging and retail display
From concept
New product development
Develop an original product, source the right manufacturer, and bring it to market.
- Concept, specification and target cost
- Prototypes and sampling
- Pricing, sell sheets and launch plan
Process
From concept to shelf.
Concept
Target customer, positioning and retail price.
Sampling
We source or develop samples until one is approved.
Brand & packaging
Label, box and display designed and produced with the product.
Production
First run, quality inspection and delivery.
Launch
Pricing structure, sell sheets and samples prepared for buyers.
Distribution
Our sales team presents the line to retailers and distributors.
Why Flow State
A launch with somewhere to go.
Most new brands stall after the first production run. We've developed more than 150 products, and we operate the sales organization that moves them.
Proven starting points
Working formulas and designs from years of manufacturing wellness and consumable products.
Packaging included
Boxes, bags, labels and displays produced alongside the product, not as a separate project.
Distribution built in
Finished product goes straight to a sales team that calls on retail and wholesale buyers every day.
FAQ
Common questions
How does private labeling work?
What is the difference between white label and private label?
How long does a launch take?
Can you sell the product once it's made?
How do I get started?
Work with us
Build your product line.
Tell us about the product or the concept. We'll recommend the fastest path to a finished, sellable line.